Traditional definition of personal selling refers to the personal
communication of information to persuade a prospective customer to
buy something—a good, a service, an idea or something else—which
satisfies that individual’s needs.
The new definition of personal selling refers to the personal
communication of information to UNSELFISHLY persuade a prospective customer
to buy something—a good, a service, an idea or something else—which
satisfies that individual’s needs.
