Answer:
Consumer behavior can be best defined as the study of the processes individuals, groups, or organizations go through in order to make buying decisions.
Explanation:
Consumer behavior is the study that analyzes the behavior of any consumer, be it individual, groups, or organizations, that they exhibit while going through the process of buying behavior. It is used to study the tastes and preferences of the consumer and thus make their products in accordance with the needs and demands of the consumer.
